United Crew is a yet to be launched performance apparel brand, created and developed by Briland Zolani, a portfolio of business ideas. The brand’s aim is to design and create sportswear for the modern athlete that is not only aesthetically pleasing but also extremely comfortable to wear and includes cutting edge technology in its materials.
Our long term goal is to develop performance apparel which adapts to a changing environment and provides excellent form and function to all who wear it. We are currently in the concept and development phase of launch for United Crew and would be keen to speak with anyone interested in being a strategic partner, investor or contract manufacturer for us.
Just as many new ventures are failing through the lack of adequate product development, they are also failing through an inadequate digital marketing and branding strategy in order to guarantee long-term success.
Performance sportswear is no longer just for the professional athlete. People leading active lifestyles, be it participating in various sports or simply as part of their day to day life, are demanding more from their clothing. United Crew™ performance sportswear aims to deliver cutting edge designs that not only allow the wearer to look great but also perform at their best whilst feeling comfortable.
United Crew will be investigating thermo-adaptive nanogel technology as part of its long-term innovation strategy to develop new performance apparel and other products that can help manage temperature to keep users comfortable during physical activity and in between.
United Crew™ combines performance sportswear with responsive design for everyday use by the fitness-conscious consumer. This apparel is designed for casual users as well as serious athletes.
United Crew™ is envisioned as more than a collection of workout clothing. The brand aims to develop apparel suitable for:
Today’s modern consumer uses products that can move between different environments easily. In terms of design, the sportswear by United Crew™ will be very flexible in that it can seamlessly transition from being part of a person’s active lifestyle to their everyday wear and go easily with them into other environments where they may be relaxing or traveling. It will also represent a performance oriented identity for that person.
For this reason, website development and digital branding for the new brand will play a major role when it comes to communicating with future customers and the corresponding community.
One of the innovative ideas behind the brand is to work with thermo-adaptive nanogel concepts to make the most comfortable performance apparel to date.
New innovations in terms of materials are to be examined when necessary to improve wearability during the activities that the clothing is designed for and between activities in various settings.
These product concepts can combine practical functionality and the current design concepts of the sportswear market. Therefore, the current trends of innovation, IP-protection and product design will be supported in the long run by a strong brand and brand- online presence.
The strong intellectual property rights and brand identity of United Crew™ will also continue to be protected in the long term by corresponding brand identities online.
Most modern brands go beyond selling products, they are also used for community engagement and social media marketing.
United Crew™ envisions a brand ecosystem built around:
Using digital marketing and online marketing strategies in order to connect customers to the vision of United Crew™.
We believe that responsive design websites and modern content platforms will play a significant role in future brand development.
We are currently in the pre-launch phase of the United Crew™ project. Briland Zolani is open to starting conversations with the following individuals/entities in order to establish relationships that can support product development, manufacturing and commercialization of the brand in the long term:
The aim of Briland Zolani, as the project is still in the pre-launch phase, is to establish links with individuals who can assist in the development of products, manufacturing, as well as long-term commercialization of the brand.
Even in the early phase of the brand’s development, those who support United Crew in the pre-launch phase will have the chance to influence the future of the project and support the growth of a promising new brand in the apparel industry.
Future success of United Crew will be determined by its innovative products and also corresponding digital platforms.
Web design, SEO, social media marketing and other strategies for digital marketing will be vital to the growth of the company and customer acquisition as well as visibility for the brand.
As United Crew™ evolves into a full-fledged brand, the possibility exists for a website designer, web development agency or marketing company to become a part of the United Crew™ ecosystem.
Creating a recognizable brand identity requires innovative ideas and execution.
United Crew is future oriented and will explore options of future performance apparel through innovation, identity and collaboration.
Although the pre-launch phase of United Crew is currently in full swing, as Briland Zolani already clearly outlines the vision of the future functional sports clothing, it can still be of interest to investors, business partners and companies as well as other organizations that are willing to transform this concept to its full potential of commercialization.
Briland Zolani would like to discuss the United Crew project with potential investors, business partners as well as companies that can help to turn the innovative concepts into a profitable business.
Together we will shape the future of performance wear.
Learn about partnership and investment opportunities in this innovative performance apparel brand.
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